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Thursday, September 6, 2012

Ben & Jerry vs. the Porn Studio

Ben & Jerry makers of ice cream have sued a company called Caballero Video to stop them for using references to their product. They have won a temporary court order to cease and desist. The porn company was marketing a line called Ben & Cherry's videos with titles like "Peanut Butter D-Cups" and "Boston Cream Thighs" all deemed to close to the Ben & Jerry product names.
The North Hollywood porn company's packaging also look too similar to the ice creams packaging with fluffy clouds and cows.
Porn companines have been getting away with this kind of marketing for years. Sometimes thes names are funny but in the bigger picture they do damage the original product's marketability.
A similar circumstance is happening to an LA actress and one time Play Mate Victoria Valentino. There is a porn actress who uses her name. She has been asked to stop using Ms Valentino's name but at this date when one googles the name Victoria Valentino pages of porn titles come up mixed in with legitimate crdits for the real Victoria Valentino.
Sure the porn industry has a right to exisit but it does not have the right to use anothers reputation to sell it wares. Ben & Jerry have deep pockets and are able to bring law suits but individuals like Ms Valentino do not the the resources to keep suing.

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