In the latest James Bond movie 007 will be reaching for a Heineken rather than a martini! What! The world as we know it is now over. Cubby Broccoli must be rolling in his grave. Ian Fleming would be shaken and stirred. In an advertising coup Heineken is now getting product placement and Daniel Craig as 007 will be pitching dutch beer. Will he be driving a Fiat? Wearing Men's Warehouse suits? Dating a tranny? Product placement may have just gone to far.
Cheers to that!
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