The Pop Tart is turning 50

Pop Tarts the quickie breakfast toaster standard is about to turn 50. Kelloggs released the Pop Tart shortly after their big competitor Post announced their new breakfast treat "Country Squares"in 1963. Post's new line wasn't ready and Kellogg rushed theirs onto the market.
Post had developed foil liners for dog food and realized it could be used for other products. They announced Country Squares way before it was ready for the market. Kellogg had been developing a similar product that they called Pop Tarts and got them out first and the rest is breakfast history.
When Pop Tarts hit the market they did come in the frosted version as the frosting melted in the toaster. It wasn't until 1967 that the frosted version was introduced. When first on the market the Pop Tarts' spokesman was Milton the toaster. Milton proved to be very popular.Over the years Pop Tarts have remained popular and have consistently beaten out their competitor "Toaster Strudel" made by Pillsbury and way more annoying to make.